File #: 2023-1319   
Type: Consent Calendar Item Status: Passed
File created: 10/18/2023 In control: County Administrator
On agenda: 11/7/2023 Final action: 11/7/2023
Title: FY 23-24 Tourism Impact Fund Grant Awards
Department or Agency Name(s): County Administrator
Attachments: 1. Summary Report

To: Board of Supervisors

Department or Agency Name(s): County Administrator’s Office

Staff Name and Phone Number: McCall Miller, 707-565-2431

Vote Requirement: Majority

Supervisorial District(s): Fifth

 

Title:

Title

FY 23-24 Tourism Impact Fund Grant Awards

End

 

Recommended Action:

Recommended action

A)                     Authorize the County Administrator, or designee, to execute agreements with the following grantees: Centro Laboral de Graton, $5,000; Mendonoma Health Alliance, $5,000; River to Coast Children’s Services, $15,000; Food For Thought, $10,000; Forestville Planning Association, $6,381; Graton Community Services District, $30,000; Jenner Community Club, $20,863; Russian Riverkeeper, $30,000; West County Health Centers, Inc., $34,000; and Bodega Bay Fisherman’s Festival, $6,000; and

B)                     Authorize the County Administrator, or designee, to amend this agreement to lengthen the time schedules and make minor modifications to the allowed uses that do not increase the amount awarded under the agreement.

(Fifth District)

end

 

Executive Summary:

The Tourism Impact Fund was established to meet the unique and urgent needs of unincorporated Sonoma County and may be used for activities such as safety improvements, environmental impact mitigation, public safety, and other tourism mitigation activities. Funds may also be used for projects that benefit the community, or to support organizations that coordinate community improvements, such as the Municipal Advisory Councils.

 

Staff recommends award of a total of $162,244 of FY 23-24 Tourism Impact Funds and requests authorization for the County Administrator, or designee, to execute the funding agreements and to make minor modifications that do not increase the amount awarded under the agreements.

 

Activities performed utilizing the Community Investment Program funds provide public benefit that serve important community needs under Government Code Section 26227.

 

Discussion:

Transient Occupancy Tax Funding

The Transient Occupancy Tax (TOT) is levied at a rate of 12% in unincorporated Sonoma County, a rate established in 2016 by the voter-approved Measure L. The first 9% of the TOT rate is allocated 33% to the General Fund and 67% to the Community Investment special revenue fund. The last 3% includes Measure L funds and are allocated according to the Community Investment Fund Policy <https://sonomacounty.ca.gov/administrative-support-and-fiscal-services/county-administratorsoffice/community-investment-fund-program/community-investment-program-policy>.

 

Tourism Impact Funds

One component of the Measure L voter-approved rate is the Tourism Impact Fund, established to mitigate the impacts of tourism. The Tourism Impact Fund allocates 10% of Measure L budgeted revenue among the Supervisorial Districts, according to the percentage of Transient Occupancy Tax revenue collected in each District during the previous fiscal year.

The Tourism Impact Fund was established to meet unique and urgent needs of areas within unincorporated Sonoma County that are most impacted by tourism. District Supervisors recommend how funding should be allocated in their district, for approval by the Board of Supervisors. In order to address urgent needs in a timely manner, the Board of Supervisors awards Tourism Impact Funds multiple times a year.

 

Funds in this category may be used for activities such as safety improvements (i.e.: lighted and/or marked crosswalks, traffic calming devices), environmental impact mitigation (i.e.: removing trash from beaches, waterways, and areas with high tourist traffic), public safety (i.e.: Fire Services), and other tourism mitigation activities, such as parking enforcement in heavily trafficked areas. Funds may be used to support organization that coordinate community improvements, such as Municipal Advisory Councils. Assuming sufficient funds are available, allocated and unused district allocated funds in a single fiscal year will be available in following fiscal years.

 

Fifth District

Organization/Department

Project

Amount

Centro Laboral de Graton

Financial Assistance Program

$5,000

Mendonoma Health Alliance

Mendonoma Health Mobile Clinic

$5,000

River to Coast Children’s Services

Food Pantry

$15,000

Food For Thought

Full Bell Program

$10,000

Forestville Planning Association

Bike Racks

$6,831

Graton Community Services District

Graton Town Square Initiative

$30,000

Jenner Community Club

Repairs to the Jenner Community Club building

$20,863

Russian Riverkeeper

Russian River trash cleanup

$30,000

West County Health Centers, Inc.

Facilitator for community mapping project

$34,000

Bodega Bay Fisherman’s Festival

Production costs

$6,000

Fifth District Sub-Total

$162,244

Grand Total

$162,244

 

Funds will be disbursed upon Board approval and the execution of Tourism Impact Fund Grant Agreements. The agreements will require the County logo on promotional materials produced using the grant award and will require submission of receipts to the County Administrator’s Office for the total amount of the grant award.

 

Due to the scope and nature of projects funded by the Tourism Impact Fund, a project may require modification as the work/project may not be completed within the fiscal year, necessitating an extension of time or modification of allowed uses for the organization to complete the project. Therefore, it is recommended that the County Administrator, or designee, be authorized to amend the contracts to lengthen the time schedules and make minor modifications to the allowed uses that do not increase the amount awarded under the agreement.

 

Activities performed utilizing Community Investment Program funds provide public benefits that serve important community needs under Government Code Section 26227.

 

Strategic Plan:

N/A

 

Racial Equity:

 

Was this item identified as an opportunity to apply the Racial Equity Toolkit?

No

 

Prior Board Actions:

9/26/2023 - Awarded FY 23-24 Tourism Impact Fund Grants

 

Fiscal Summary

 Expenditures

FY23-24 Adopted

FY24-25 Projected

FY25-26 Projected

Budgeted Expenses

$162,244

 

 

Additional Appropriation Requested

 

 

 

Total Expenditures

$162,244

 

 

Funding Sources

 

 

 

General Fund/WA GF

 

 

 

State/Federal

 

 

 

Fees/Other

$162,244

 

 

Use of Fund Balance

 

 

 

General Fund Contingencies

 

 

 

Total Sources

$162,244

 

 

 

Narrative Explanation of Fiscal Impacts:

Tourism Impact Funds are included in the FY 23-24 budget.

 

Narrative Explanation of Staffing Impacts (If Required):

N/A

 

Attachments:

None

 

Related Items “On File” with the Clerk of the Board:

None