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File #: 2021-1168   
Type: Consent Calendar Item Status: Agenda Ready
File created: 10/8/2021 In control: County Administrator
On agenda: 11/2/2021 Final action:
Title: FY 21-22 Tourism Impact Fund Grants
Department or Agency Name(s): County Administrator
Attachments: 1. Summary Report, 2. FY 21-22 Tourism Impact Fund Award Information, 3. Community Investment Fund Policy
Date Action ByActionResultAction DetailsMeeting DetailsVideo
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To: Board of Supervisors

Department or Agency Name(s): County Administrator’s Office

Staff Name and Phone Number: McCall Miller, 707-565-7099

Vote Requirement: Majority

Supervisorial District(s): First, Fifth

 

Title:

Title

FY 21-22 Tourism Impact Fund Grants

End

 

Recommended Action:

Recommended action

A)                     Authorize the County Administrator, or designee, to execute agreements for a total of $202,500 with grantees: Boys and Girls Club of Sonoma Valley, $10,000; Valley of the Moon Children’s Foundation, $15,000; Pets Lifeline; $20,000; Sonoma Ecology Center, $20,000; RA Marketing, $12,000; Listening for a Change, $15,000; Face to Face, $25,000; Sonoma Valley Collaborative, $15,000; Safer West County, $5,000; Fort Ross Volunteer Fire Department, $8,000; Russian Riverkeeper, $20,000; Russian River Chamber of Commerce, $7,500; West Sonoma County Union High School District, $30,000;

B)                     Authorize the allocation of $27,500 from the Tourism Impact Fund for the support of Municipal Advisory Councils; and

C)                     Authorize the County Administrator, or designee, to amend these agreements to lengthen the time schedules and make minor modifications to the allowed uses that do not increase the amount awarded under the agreement.

(First and Fifth Districts)

end

 

Executive Summary:

Staff recommends award of a total of $230,000 of Fiscal Year 21-22 Tourism Impact Funds and requests authorization for the County Administrator, or designee, to execute the funding arrangement and to make minor modifications that do not increase the amount awarded under the agreement.

 

Activities performed utilizing Community Investment Program funds provide public benefits that serve important community needs under Government Code Section 26227.

 

Discussion:

Transient Occupancy Tax Funding

 

The Transient Occupancy Tax (Hotel/Motel Tax or Bed Tax) is levied at a rate of 12% in unincorporated Sonoma County. In 2016, voters approved Measure L, which established the County’s Transient Occupancy Rate as12%. The first 9% of the TOT rate is allocated 33% to the General Fund and 67% to the Community Investment special revenue fund. The 3% rate includes Measure L funds and are allocated according to the Community Investment Fund Policy<https://sonomacounty.ca.gov/CAO/Services/Community-Investment-Program/Community-Investment-Program-Policy/>.

 

Tourism Impact Funds

One component of the Measure L vote approved rate is the Tourism Impact Fund, established to mitigate the impacts of tourism. The Tourism Impact Fund allocates 10% of Measure L budgeted revenue among the Supervisorial Districts, according to the percentage of Transient Occupancy Tax revenue collected in each District during the previous fiscal year.

 

The Tourism Impact Fund was established to meet unique and urgent needs of areas within unincorporated Sonoma County that are most impacted by tourism. District Supervisors recommend how funding should be allocated in their district, for approval by the Board of Supervisors. In order to address urgent needs in a timely manner, the Board of Supervisors awards Tourism Impact Funds multiple times a year.

 

Funds in this category may be used for activities such as safety improvements (e.g. lighted and/or marked crosswalks, traffic calming devices), environmental impact mitigation (e.g. removing trash from beaches, waterways, and areas with high tourist traffic), public safety (e.g. Fire Services), and other tourism mitigation activities, such as parking enforcement in heavily trafficked areas. Funds may be used to support organization that coordinate community improvements, such as the Municipal Advisory Councils. Assuming sufficient funds are available, allocated and unused district allocated funds in a single fiscal year will be available in following years.

 

Details of the proposals may be found in Attachment A.

 

District One Funds

Project

Organization/Department

Amount

Springs Municipal Advisory Council (Springs MAC)

Various

$13,000

North Valley Municipal Advisory Council (North Valley MAC)

Various

$14,500

Ready to Work

Boys and Girls Club of Sonoma Valley

$10,000

Scholarships

Valley of the Moon Children’s Foundation

$15,000

Emergency Animal Shelter Project

Pets Lifeline

$20,000

Creek Stewardship Program

Sonoma Ecology Center

$20,000

Charla

RA Marketing

$12,000

Firestorm Climate Awakening Documentary

Listening for a Change

$15,000

HIV Mobile Van

Face to Face

$25,000

Public Outreach Program

Sonoma Valley Collaborative

$15,000

Sub-Total

$159,500

 

District Five Funds

Project

Organization/Department

Amount

GMRS repeaters

Safe West County

$5,000

GMRS repeaters

Fort Ross Volunteer Fire Department

$8,000

Russian River Cleanup

Russian Riverkeeper

$20,000

Downtown Street Cleaning

Russian River Chamber of Commerce

$7,500

Wood Shop Classes

West Sonoma County Union High School District

$30,000

Sub-Total

$70,500

Total

$230,000

 

Funds will be disbursed upon Board approval and execution of Tourism Impact Fund Agreement contracts. The contracts will require the County logo on promotional materials produced using the grant award, and will require submission of receipts to the County Administrator’s Office for the total amount of the grant award.

 

Due to the scope and nature of projects funded by the Tourism Impact Fund, the project may require modification as the work/project may not be completed within the award year, necessitating an extension of time or modification of allowed uses for the organization to complete the project. Therefore, it is recommended that the County Administrator, or designee, be authorized to amend the contracts to lengthen the time schedules and make minor modifications to the allowed uses that do not increase the amount awarded under the agreement.

 

Activities performed utilizing Community Investment Program funds provide public benefits that serve important community needs under Government Code Section 26227.

 

Strategic Plan:

N/A

 

Prior Board Actions:

None for FY 21-22

 

Fiscal Summary

 Expenditures

FY 21-22 Adopted

FY22-23 Projected

FY 23-24 Projected

Budgeted Expenses

$230,000

 

 

Additional Appropriation Requested

 

 

 

Total Expenditures

$230,000

 

 

Funding Sources

 

 

 

General Fund/WA GF

 

 

 

State/Federal

 

 

 

Fees/Other

$230,000

 

 

Use of Fund Balance

 

 

 

Contingencies

 

 

 

Total Sources

$230,000

 

 

 

Narrative Explanation of Fiscal Impacts:

Tourism Impact Funds are included in the FY 21-22 budget.

 

Staffing Impacts:

 

 

 

Position Title (Payroll Classification)

Monthly Salary Range (A-I Step)

Additions (Number)

Deletions (Number)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Narrative Explanation of Staffing Impacts (If Required):

N/A

 

Attachments:

FY 21-22 Tourism Impact Fund Award Information

Community Investment Fund Policy

 

Related Items “On File” with the Clerk of the Board:

None